How Chris Rempel Made $2 Million By Running 6.2 Miles
Read this email and you will find the motivation you need to push through any roadblocks that you’ve been having in your online business.
This here’s a rant/pep-talk that sells nothing, but teaches
I know it’s been a while since I’ve kept up with you (my customers
& subscribers), so I wanted to kick things off with a little bit of
First of all, yes, I’ve run 6.2 miles – check.
Secondly, yes, I’ve made personally made approx. $2 Million in
pre-tax net online profit the last few years, about half of which
is from affiliate income (and selling aff sites) – check.
But did I receive said funds from running 6.2 miles?
Well, yes and no.
Here’s the full story…
My wife (Sarah) loves to jog. She’s in great shape, and even though
every husband is supposed to say “she’s the most beautiful woman in
the world” (blah blah blah), in my case, it’s not hyperbole.
She has literally been offered modeling gigs, etc.
(And before you even think it – know that I had a net worth of like
-$1000 when we met, and not much more when we got engaged. And yes,
I know I am a lucky bastard).
And so, naturally, she likes to run in 5K, 10K and 21K endurance
races whenever there’s an event going on.
But the scary part is that – on top of being athletic and drop-dead
gorgeous – she’s also very good at convincing me to do stuff that I
don’t particularly like doing.
For example – running 10 KM events with her (which is 6.2 miles)
(At last – finally this email is starting to reveal the slightest
chance of making sense).
Remember how I said Sarah was in great shape, jogs all the time,
Me – not so much.
How should I put this… I think I’d be a great mascot for “Hefty”
garbage bags. That would be the type of modeling gig I would get.
Or otherwise some sort of commercial where the “image” they want to
portray would be a lumberjack-type guy with a beer gut and no
particular love for salads.
And that’s why running 6.2 miles is a pretty big deal. (Think:
Water Buffalo on a death march)
But I’ve done it a few times now. And every time I’ve endured this
strange ritual (running for a really long time, so I can receive
orange slices and a juice box at the end of it, whilst my internal
organs are shutting down), I’ve had the same epiphony…
I don’t know what it is, or why this happens – but EVERY time I
reach about the 5 mile mark, or even when I’m at the final few
minutes of the course…
…I just wanna quit.
Even though I’m literally steps away from the finish line.
Even though I’ve completed 90% or more of what is required to
successfully finish the race.
The inner “urge” to quit on the last stretch, to fall JUST short of
the goal, is paramount. Maybe this is a unique experience. I don’t
But it’s very real on race day. Starting is easy. Pacing is easy.
The first 8/10ths of the race is burdensome, but doable.
But the FINAL STRETCH – though there is no difference in difficulty
or any physical aspect that is actually harder – requires every
ounce of willpower I can summon to keep pace and finish strong.
And somehow, I just do it.
Then for the final 50 meters, I “sprint” past the senior citizens,
power-walkers and middle aged women jogging with
strollers/chihuahuas who had passed me recently, and finish
(Immediately thereafter, I head to the orange slices/juice box tent
and have myself a delirious little feast).
What the Hell Does This Have to Do with $2 Million?
Believe it or not – everything.
I know to some people $2M isn’t much. (For example, the Government
- they’ve probably pissed that much away in the time it took for me
to type “pissed”).
But to most people, it ain’t chump change. That is life-changing
money. (And by the way, I haven’t “arrived” or anything. That was
$2 Million PRE-tax, remember? That leaves about enough for Sarah
and I to enjoy a Happy Meal at McDonalds and go out for a movie.
Still have a long way to go before I “arrive” anywhere…)
Nevertheless, a lot of people ask me questions about “how I did it”.
I’ve always struggled with that answer.
Truth is, it’s only been recently that I see it with total clarity.
It has nothing to do with niches, product choice, traffic source,
blah blah blah. The web has created millionaires out of every
platform, vertical and traffic method imaginable.
No, the “how” is a lot simpler than that.
In fact – my answer to that question has been refined to just one
I am not particularly good at what I do. (I don’t even know what I
“do”. I do a bunch of stuff. Some of it works better than others.
Some of it flops.)
And I’m not even that good at “finishing”.
But the fact is, I have simply built, marketed and sold enough
stuff to get to that present number.
I am by no means the top-dog in my respective niches. In my best
affiliate niches, I was like #25, even though some of my campaigns
were into the 6 figures per year. The top guys were killing it.
(But they’re also probably single and this is their life).
All I know is that by simply FINISHING stuff…
…completing that authority site…
…loading in those autoresponders…
…outsourcing that article marketing campaign…
…finishing that salesletter…
…building those links steadily – a few a day…
…putting up those product reviews…
…You are setting yourself up to see results, period.
I know this sounds incredibly basic, but I’m willing to bet that
most of the roughly 30,000 people who’ve received this email today
can relate to this. (Even if only 12 of them have read to this
For some unknown reason, the FINAL step is everything.
Most people get to the very end and quit.
(JUST before the results come in.)
That is the common denominator when I talk to people who are
“struggling”. They buy this, that and the other thing – screw
around with one strategy, don’t really finish it, then they try
another thing, etc…
Folks – even if you’re the “water buffalo” of your industry, and
your competitor-peers are the “grandpas and power-walkers” of the
niche – FINISH. Then do it again. And again.
It’s a million dollar strategy.
“But What About __________ in 2011″?
Yes, some technicalities have changed.
PPC is not “affiliate friendly”, that’s true. Neither can you just
auto-blog yourself into retirement by scraping WikiPedia or Yahoo
Answers across a diverse splog-network.
But really… what else has really changed?
The FUNDAMENTALS are the same.
I talk to affiliate managers from a variety of industries fairly
frequently, actually, and it BLOWS MY MIND how much money their top
affiliates are pulling, to this day.
For example, one guy (his name is Paul) manages the affiliates for
a newer product in a niche that is literally 36 months old.
One of their top affs is a college kid who barely takes it
seriously, and with one crappy review site – he’s pulling in about
$40K NET per month.
I could go on and on.
The internet is sort of like that stupid cliche… “One door
closes, another opens”.
There are new MASSIVE markets emerging every day, pretty much.
And in utilizing strategies like the Conduit Method (putting up
product reviews, comparisons, overviews) – you literally NEVER run
out of new opps for traffic, revenue, and growth thereof.
That is the equation.
I’ve got something coming up next week that will help some people
to both Start AND Finish. So stay tuned.
But more than that – please realize that this “stupid simplicity”
IS the answer.
Not some stupid course or “system”.
Chris “The Water Buffalo” Rempel